Intellectual Property

Protecting ideas that drive value

Innovation is one of the most powerful competitive advantages a business can possess. Protecting and maximising that value requires a strategic approach to intellectual property.

In today’s economy, intellectual property often represents one of a company’s most valuable assets. Brands, technology, creative content, know-how and innovation can determine market position, customer loyalty and long-term growth. We help businesses protect, manage and commercialise intellectual property across a wide range of industries and technologies. Our experience includes trademarks, copyrights, patents, industrial designs, trade secrets, licensing arrangements and complex IP disputes.

Beyond protection and enforcement, we work with clients to integrate intellectual property considerations into broader business strategies, transactions and growth initiatives. This enables organisations to maximise the value of their intangible assets while mitigating legal and commercial risks. Whether supporting established market leaders or emerging innovators, we help clients secure and strengthen the ideas that drive their success.

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Advising and representing a global pharma and life-sciences leader in IP infringement court proceedings to protect one of its most renowned legacy trademarks

Advising a medical software provider on terms & conditions and licensing agreements, and on reseller agreements and distribution

Advising the leading Romanian fintech platform provider on terms and conditions and licensing and reseller agreements

Advising an international chain of fashion retail stores regarding trademark infringements by several businesses in the textile sector

Advising an FMCG leader on negotiating a trademark licensing agreement with a meat-processing company and structuring a tax-efficient licensing framework at the group level

Advising and representing one of Romania's largest dental clinic networks in IP litigation, trademark and domain protection, branded imports, and patented medical technology investments

Advising a European electricity service provider on compliance with software protection laws

Representing a European water-vending systems company in relation to interim measures for the prohibition of distributing protected equipment and to a claim for the annulment of a registered utility model

Advising a Romanian urban ecology non-profit organisation in trademark registration and providing advice in relation to a software- and hardware-development agreement for a bike-sharing system

Advising an NGO in the matter of trademark infringements by one of their main suppliers

Advising a national public school on the registration of software and learning systems and on compliance with IP regulations

Advising an international worldwide marketer of consumer and commercial products regarding the group’s rebranding campaign

Advising a multinational media and entertainment conglomerate on the use of trademarks by participants in the company’s resale and distribution systems

Advising a global information-services company on the registration, protection, and commercialization of software tools and technologies for the legal, banking, government, and transport sectors

Advising the producers of a well-known movie series in connection with the securing of copyright in production agreements with Romanian film studios