Our team advised the Romanian retail media company FOOTPRINTS AI (www.footprints-ai.com) on its latest investment round led by Catalyst Romania Fund II, with participation from Seedblink retail investors.
This round of investment aims to support the international expansion plans of Footprints’ AI-powered retail media platform, which helps offline retailers identify new potential customers and anticipate their consumer behaviour by analysing data from online and offline sources in a unified manner.
Our involvement in this investment round included advising the company and its founders on various legal and tax aspects related to the transaction’s negotiation, documentation and implementation.
“We have accompanied Footprints AI and its founders on their journey with business and legal advice since the early days of the company. We are glad to see that reputable investors believe in their vision, product and team. We are pleased to have been involved in this latest milestone and leverage both our transaction experience and our technology expertise to help the deal advance and complete.”
Cătălin Grigorescu
“bpv GRIGORESCU ȘTEFĂNICĂ has been with Footprints AI since the beginning of 2017, providing us with the strategic expertise needed in a complex, new field where advanced technologies, data and AI define the future. Our partnership is natural, based on trust and shared vision, and choosing them for this new phase of our company came naturally."
Dan Mărculescu
Our team included Catalin Grigorescu, managing partner and head of the technology transaction practice and Matei Tomi, associate in the corporate transactions practice.
Our Technology Transactions practice has been involved in some of the most prominent sector transactions recently, including:
- SARMIS Capital on the acquisition of Total Technologies to strengthen Smart ID’s position as a regional leader in the industrial technology and automation market;
- the private equity firm Omnia Capital on its investment in the digital shipping house Cargo Buddy;
- Creatopy and its co-founders in a $10 million Series A funding round;
- Softelligence and its shareholders in connection with its acquisition by the US company Encora Holdings Limited, part of the Encora Group;
- the company VERIDION (formerly Soleadify), its founders, as well as the venture capital fund LAUNCHUB Ventures and other participants in a USD 6 million financing round;
- software and infrastructure company INCRYS in connection with acquiring information technology services company USOURCE;
- Innoship and its shareholders on the acquisition of a majority stake in Innoship by the private equity fund Abris Capital.
